Design.exe was a college assignment to create the identity and promotional system for a fictional design conference. It pushed me far outside my comfort zone, but it became one of the projects I’m most proud of. I focused on building a strong brand concept first, so the visual language felt easy to extend across posters, social assets, and event signage. Design.exe is where design meets the future - a high-energy conference exploring the intersection of creativity, technology, and innovation. This event is packed with insightful talks, live demos, and hands-on competitions designed for designers looking to level up. Expect industry-leading speakers, cutting-edge tools, and a space to connect with fellow creatives in an immersive, arcade-inspired atmosphere. Whether you’re a student, professional, or design enthusiast, Design.exe is your gateway to the next era of visual storytelling.

A booklet produced for a college brief about social media behaviour and attention economics, designed as a compact, accessible information piece. The project focused on clarity of information hierarchy, simple infographics, and readable layouts to explain concepts like dopamine-driven engagement. I aimed to balance educational content with striking visuals so the material stayed engaging without oversimplifying the topic. This brief strengthened my skills in structuring information and designing for legibility, as well as adapting designs to screen and print. Interactive PDF Booklet

Evia is a personal brand design project created for an Instagram design challenge, exploring the look and feel of a clean, minimalist skincare line. The project focused on crafting a cohesive visual identity using warm earth tones, simple typography, and natural imagery to evoke a sense of calm and effortless beauty.

A brand identity for Hannah Colette, an independent vocal coach. The system included a logo, colour palette, and typography designed to feel approachable, fun, and adaptable across platforms. The focus was on creating an identity that conveyed both professionalism and creativity, helping her stand out to students while reflecting her personality. Working on this project taught me how to translate personal values into a visual language that works for service-based businesses. The system was then adapted to marketing and educational materials.

City Farms is a project created a digital design course, a brand concept for a local urban-agriculture nonprofit centred on food, education, and community building. The logo became the heart of the system, a clever, approachable mark paired with supportive typography and accessible colours. Designed to feel both practical and friendly, it adapts easily from small print materials to large-scale signage, ensuring the brand connects with diverse community audiences.

A typography experiment that explores emotion through purely typographic means: I visualised two contrasting words - anxiety and delight - using only type, spacing, and motion.

A personal brand concept for a luxury liquor company inspired by Greek mythology. The design focused on creating a premium feel through rich tones, simple ornamentation, and elevated packaging mockups. Looking back, I can see that I could have gone deeper into both alcohol branding and Greek cultural research, but the project was still a valuable early exploration, as well as practice for 3D product mockup rendering.

A personal brand concept for a premium bath product line built around the idea that beauty is found in imperfection. The identity embraces irregular lines, organic shapes, and tactile finishes to create a softer, more human definition of beauty. The packaging system focused on approachable luxury, using subtle textures and calming details to make the brand feel both elevated and personal.

’Tato Shack! is a playful fast-food brand concept focused on bold colour, high energy, and easy recognition in busy retail settings. I developed a primary logo, brand pattern, packaging, and in-store graphics. The pattern was the first time I explored a brand pattern, and it has since become a staple of my process.

Chew Charms is a candy brand concept built around playful patterns, bright colour, and bold 3D presentation. The system includes packaging, pattern work, and render-ready product assets designed to read well on shelf and in motion. I used 3D mockups and short motion tests to explore how the identity translates across media applications. This project was a good exercise in keeping visual energy consistent across static and moving media.

Aegis is a personal brand project inspired by dark-academia menswear. The brief focused on crafting an editorial identity - refined typography, muted palettes, and heritage-inspired marks that feel at home on labels and fabric. The project was a useful exercise in translating a moodboard-led concept into real branding assets.

Brand design and packaging design for 'Sip & Savour', a fictional company creating bold new snacks and drinks. "Introducing "Sip & Savour" - a tasteful explosion of flavors and visuals. Our brand boasts bold, psychedelic designs that transform snacking and sipping into an artful experience. Dive into a world of delectable treats and captivating packaging that invite you to savour every moment. Elevate your senses with "Sip & Savour" as we redefine indulgence through vibrant innovation." Process and presentation video : https://www.youtube.com/shorts/CR6nEhA3iYM

Reno was an early packaging design project for a juices and jams company. The concept began with a simple, versatile logo - a wordmark paired with an icon inspired by both the sun and a flower, to give the brand a fresh, natural feel. The design extended into labels and bottle shapes, focusing on soft, approachable forms that supported the calm, relaxed identity. This was also one of my first opportunities to create product renders in Blender. In particular, creating the textures for the jams pushed me to experiment with new techniques and taught me a lot about how materials and lighting affect realism in 3D packaging visuals.